Mystery shopping

Who uses mystery shopping?

Mystery shopper is used by every company or institution that takes care about their customers and that measures the level of service provided in order to continuously improve the level of service.

Some of them are:

  • retail companies
  • retail chains
  • shopping malls
  • banks and other finance institution
  • car industry – sales and after sales
  • gas stations
  • manufacturers and dealers
  • call centres
  • government and city institutions
  • franchises
  • hotels
  • restaurants
  • fast food
  • fitness and wellness centers
  • hairdressers
  • perfumeries
  • clothing and shoe boutiques
  • PR & marketing agencies
  • cinemas
  • couriers
  • and many others

Mystery shopping can be used both – in operations and in marketing.

It is used by manufacturers also, not only by salesmen, in order to find out what is happening at the spot of sales and to check precisely:

  • the price, availability and visibility of their own and competitive products
  • availability of promotional materials
  • the knowledge of employees about current promotions and products

It is more and more used by government institutions, touristic boards, cities, etc.

Whatever is measured at your own company, can be also measured at competitors!